Breno Ferreira
 
 

          I'm Breno

creative

              copywriter :)

 

 

 
 
 

#MoreThan70

 

We invited 3 of the biggest singers in Brazil to question the gender pay gap.

 

Listen the songs.

Message
::“Yes, this song has stopped. But for an important reason. 
It has stopped after 70% of its reproduction because women, on average, earn only 70% compared to men in the job market. And for this reason, it's only fair that they work accordingly to what they earn, right? Today, this artist chose to use the 30% remaining of her song to protest. And to remind everyone that wage inequality still exists. But it shouldn’t. Learn more about this and other issues that can interfere with your life. Access AzMina.”

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IDEA::Breno Ferreira, Gabi Marcatto // CW::Breno Ferreira // AD::Gabi Marcatto
CD::Renata Leão, Rodrigo DaMatta // EDC::Humberto Fernandez // CCO::Ricardo John, Rodrigo Grau

 

---X---

 

Poosters

 

The OOH that turn into diaper changers.

 
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IDEA::Breno Ferreira, Ricardo Barros // CW::Breno Ferreira, Felipe Ribeiro // AD::Ricardo Barros, Érico Braga // CD::Gustavo Lacerda, Nacho Mendiola // EDC::Humberto Fernandez // CCO::Ricardo John, Rodrigo Grau

 

---X---

 

The Heart Frequency

 

A new layer of emotion to the radio broadcast.

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IDEA::Breno Ferreira, Rodrigo Rocha, Arthur Borges, Andre Mezzomo // CW::Breno Ferreira, Rodrigo Rocha //
AD:: Andre Mezzomo, Arthur Borges // CD:: Erico Braga, Roberto Vilhena // CCO::Ricardo John

 

---x---

 

#NippleFreedom

 

A tool that outsmarts Facebook’s censorship algorithms.

 
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IDEA::Breno Ferreira, Ricardo Barros, Rodrigo Reis // CW::Breno Ferreira // AD::Ricardo Barros, Pedro Ricci, Rodrigo Reis // CD::Renata Leão // EDC::Humberto Fernandez // CCO::Ricardo John, Rodrigo Grau

 

---x---

 

Feels Like Home

 

A emotive film, helping hospital children back to home.

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IDEA::Breno Ferreira, Arthur Borges // CW::Breno Ferreira AD::Arthur Borges // CD::Erico Braga // CCO::Ricardo John

 

 
 

---x---

 

The Jacquin's Sauce

 

We created a branded content webserie starring the famous brazilian chef Erick Jacquin.

Watch complete webserie ↑

 
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IDEA::Breno Ferreira, Ricardo Barros // CW::Breno Ferreira // AD::Ricardo Barros, Ricardo Kawano // CD::Gustavo Soares // EDC::Humberto Fernandez // CCO::Ricardo John, Rodrigo Grau


 

---x---

 

Solidary Numbers

 

A race number into a donation and help project open arms.

 
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IDEA::Breno Ferreira, Gabi Marcatto // CW::Breno Ferreira // AD::Gabi Marcatto // CD::Renata Leão, Erico Braga

 

---x---

 

Pomarola Chef

The campaign starring the famous Brazilian chef Erick Jacquin.

 
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IDEA::Breno Ferreira, Ricardo Barros // CW::Breno Ferreira // AD::Ricardo Barros, Ricardo Kawano
CD::Gustavo Soares // EDC::Humberto Fernandez // CCO::Ricardo John, Rodrigo Grau

 

---x---

 
 

Hey,

I'm Breno.

23 years old and creative copywriter at J. Walter Thompson Brazil.

e-mail:: cw.breno@outlook.com

tks ;)

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Cannes Lions Festival
1x Silver
3x Bronze
5x Shortlists

One Show
1x Bronze
4x Merit

Clio Awards
2x Gold
2x Silver
1x Bronze
1x Shortlist

El Ojo
2x Silver
1x Bronze
2x Shortlist

MMA Smarties Awards
3x Silver
1x Bronze
1x Shortlist

 

Brazilian Creative Club
1x In Book
1x Shortlist
1x Silver ::student category::

WPPed Cream
Winner

LIA
2x Bronze

Wave Festival
1x Bronze

Festival of Media
1x Gold

The A List Hollywood Awards
1x Silver
1x Bronze
3x Shortlist

Best Ads on TV / 2017
1x Best Outdoor